Mononews

A. A "Social Media Release" is an online form of the traditional press release. "Social Media Releases" use a range of web-based, social media tools to get information to targeted audiences and to provide a forum for conversations with those audiences.

The benefit lies in the unprecedented expansion of traditional communications channels to include digital media such as news portals, blogs, Twitter and social websites like Facebook. This expanded universe makes it easier for the community to learn about a company, its brands, products, services and activities.

With mononews' Premium Package, you have the ability to easily publish your own "Social Media Release". This Premium Package helps you build a comprehensive news release with integrated multi-media tools. People can access your news through the mononews website, and will be able, in one click, to share its content with their contacts via e-mail, Facebook, Twitter, Digg and Technorati. In this way, news is shared widely, reaching key influencers instantly and adding another component to a successful communications strategy.

A. mononews is a single, integrated source for the wide distribution of Lifestyle, Arts and Entertainment news across a community. mononews delivers press releases to reporters covering these topics. This type of service is traditionally known as a "newswire" service because press releases were originally transmitted electronically over the "wire".

A. mononews is used by individuals and companies to distribute lifestyle news in the form of news releases and multimedia content to key media people (reporters, journalists, editors, bloggers and micro-bloggers).

mononews improves on the traditional newswire service in 3 ways:

1. mononews targets specific news categories, focusing exclusively on the delivery of cultural and lifestyle news;
2. mononews releases are delivered by e-mail, direct from source, to the journalists, editors, bloggers and micro-bloggers most likely to be interested in its subject. Instead of having to search for the news, it comes to them;
3. mononews' services are far less expensive than traditional newswire services. $150 for a single language release; $200 for a release in both English and French, whatever the length of the text, the number of targeted geographical areas, or the time of the day.

A. Count on mononews whenever you have important lifestyle news to share with your public/users/consumers; the launch of a new product or campaign, a promotion, a philanthropic initiative, a new sponsorship, a community event - mononews is the right choice.

A. You must register and set up an account to be able to post your news releases on mononews. In order to register (http://www.mononews.ca/my-account/register.aspx) complete the 7 required fields; First Name; Last Name; Company; Username; Password; Repeat Password; choose "Province or State" in dropdown menu; and click "Submit". The process takes about three minutes and the subscription is free.

A. Our Premium Package gives you the ability to post your news release and supporting documents to the mononews website. mononews then e-mails your news directly to every journalist covering your chosen news categories. mononews is also submitted to more than 20 major and independent search engines including Google, Yahoo and Bing.

As a mononews client there are no monthly fees, no cost to sign up.

mononews is structured on a pay-per-release basis.

In order to register, complete the 7 required fields: First Name; Last Name; Company; Username; Password; Repeat Password; choose ""Province or State" in dropdown menu; and, click "Submit".

A. mononews is easy to use; it was designed so you could post your news release quickly. To post a release on mononews, simply go to the "Home" page of our website (http://www.mononews.ca/) and click on "Post a Release".

Enter your mononews account username and password (to learn how to set up an account, please refer to the previous question). Here's how to upload your press release and supporting documents onto our website:

1. First, choose the language (English, French or both).
2. Then, select the relevant category or categories for your news item: Arts & Entertainment; Beauty & Fashion; Food; Games; Green; Health & Fitness; Lifestyle; Sports; Tech; Transportation; Travel; Philanthropy. Once your categories are selected, click "Continue";
3. The next window will provide you with the field where you can insert your headline and release. Fill out the "Title", "Content" and "Contacts" boxes (you can use copy/paste);
4. Insert up to 3 images and 1 logo (using any of these formats: .jpg, .jpeg .gif, .png);
5. Enter the URL to a YouTube video and up to 3 web links;
6. Add up to 2 supporting documents – background information; boilerplate; recipes; (using any of these formats: .pdf, .doc, .docx);
7. To see a preview of your press release, click "Preview". To publish, click on "Post";
8. On the next page, enter your credit card information. You will receive an e-mail confirmation of your transaction;
9. Done! Your press release is online and will soon be delivered to a targeted list of reporters.

Remember, if you wish to modify your release, simply sign back in to your account and click on « Manage Press Releases » to make changes. If you experience any difficulties, call us at 1.888.997.1801 or e-mail press@mononews.ca and we will gladly assist you.

A. mononews' expertise is the targeted distribution of lifestyle and cultural news. Unlike other newswire services, we focus exclusively on accessing reporters in the lifestyle, arts and entertainment fields so you can choose the category or categories most appropriate to your news.

mononews is easy to use; you can post your news and get it online within minutes. You can even edit or correct your release at any time, in real time.

mononews is better value: our rates are much lower than those of alternative distribution services.

mononews has excellent reach in French Canada.

Ensure your lifestyle, arts and entertainment news reaches all the reporters covering Lifestyle, Arts and Entertainment news in Canada. Choose mononews.

A. Premium Package - complete news release with integrated multi-media tools for superior visibility in lifestyle news.

The Premium Package includes:

1. The text itself (no restrictions for length);
2. Up to 3 images (.jpg, .jpeg .gif, .png);
3. 1 logo (.jpg, .jpeg .gif, .png);
4. 1 embedded YouTube video;
5. Up to 3 web links and social media links;
6. Up to 2 supporting documents (.pdf, .doc, .docx);
7. Hosting on a dedicated URL;
8. The delivery of your release to a subset of 7,000 reporters across Canada, depending on the category(ies) selected;
9. A performance report, delivered 3 to 5 days following the publication of your release;
10. Translation service is available.

mononews continues to offer a Non-Profit Version which includes a press release accompanied by a single photo, sent to a limited universe of up to 700 reporters. This basic special service was conceived for not-for-profits, local cultural initiatives and community and public service organizations.

A. The rates of other newswire companies vary depending on whether the release is a "regular" or a "Social Media Release". Their rates may also vary depending on the number of words in the release, the geographic region you target and the time of the day it is published. With mononews, you either pay $150 per submission in one language, or $200 for submissions in English and French, no matter the length of your text, or the time of day you post it.

It is clear that even if you post in 2 languages, the cost differential is significant.

A. mononews ensures optimal distribution of your lifestyle, arts and entertainment news. Your press release is reviewed, then a customized list of journalists and editors selected from an audience of more than 7,000 reporters is generated. Your news item is sent to them directly, via e-mail. There is no cost to subscribe, no monthly fees, and no variable costs. The price is fixed at $150 for a single language release, $200 for a release in English and French.

mononews is also the only news service that enables you to edit or change your press release even after it's been posted.

A. Our list of reporters is crucial to the operation of mononews. As a result, it is reviewed, refreshed, and updated on a daily basis. In addition, we carry out regular maintenance every quarter. mononews is in direct contact with lifestyle and entertainment reporters, so we know almost immediately if their status has changed.

A. You will see your release on the mononews website almost immediately after you submit payment and you will be notified of receipt of payment by e-mail. We will also e-mail confirmation that the release was e-mailed to your selected category of reporters.

A few days after posting your Premium Package, we will issue a report confirming the number of reporters your news release was sent to, the e-mail open rate, the number of "hits" you received on your release and the number of impressions for your headline.

mononews has contact with more than 7,000 key journalists in the lifestyle, arts and entertainment communities.

Each post of a press release on mononews is custom targeted to the category or categories you choose for your news item: Arts & Entertainment; Beauty & Fashion, Food, Games, and so on. Based on its subject matter and its geographical/regional association, the news release is delivered by e-mail directly to a specific subset of specialized reporters. In order to respect the interests and privacy of the more than 7,000 journalists who cover lifestyle, arts and entertainment, the list is proprietary.

A. The lifestyle, arts and entertainment environment is highly dynamic and extremely demanding; reporters are constantly seeking content. mononews delivers it to them directly, thereby saving them the time they would need to spend searching for your news.

Journalists can opt out of our mailing service at any time. They can also choose to read the news directly on our website or to follow us on Twitter.