Mononews

Lancôme Celebrates Women

February 21, 2012

DATE: March 1st to March 14th 2012

WHAT: For a second consecutive year, Lancôme is celebrating women by supporting Look Good Feel Better, Canada’s only cancer charity dedicated to empowering women to manage the effects that cancer and its treatment have on their appearance.

Lancôme will donate $7 for every Génifique Youth Activating Concentrate sold at Lancôme counters in Canada or at lancome.ca between March 1st and 14th. The suggested retail prices for Génifique Youth Activating Concentrate are $95 for 30 ML, $125 for 50 ML and $155 for 75ml.

Moreover, Lancôme extends this initiative with social media by donating $1 to Look Good Feel Better for every new fan of the Lancôme Canada Facebook page and $1 every time a fan shares the Lancôme Celebrates Women application to their network between March 1st and
14th. www.facebook.com/lancomecanada Lancôme, the world’s largest luxury beauty brand, has pledged to donate a minimum of $10,000 to Look Good Feel Better to celebrate International Women’s Day

About Lancôme

Lancôme is the global leader in luxury cosmetics[1]. Perfume, skincare and make-up which complement each other, innovation and research for the highest quality have all made Lancôme the leading luxury brand, and the ultimate image of French femininity in 135 countries. Created by a
pioneering visionary in 1935 to spread French essence and taste throughout the world, Lancôme has always embodied what a fashion beauty brand is. It is synonymous with accomplished and fulfilled
femininity, responding perfectly to the needs and expectations of all women, on every continent, regardless of age. 1] Sources: European Forecasts, NPD USA, Generation Travel Retail, Beauty Research Japan, Segmenta Latin America (Perfumeries and department stores).

Lancôme Canada is a division of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of $858 million in 2010 and employs 1,200 people. The company’s prestigious brand portfolio of over 25 brands encompasses all aspects of beauty.

About Look Good Feel Better
Supported by the member companies of the Canadian Cosmetic, Toiletry and Fragrance Association and external sponsors, Look Good Feel Better was launched in 1992 to help women manage the appearance-related effects of cancer and its treatment. Look Good Feel Better offers free, two-hour
cosmetics and hair alternatives workshops at 111 hospitals and cancer-care facilities across Canada.

For more information, visit lookgoodfeelbetter.ca

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Media contact :
Julie Tremblay
Communications Lancôme Canada
jtremblay@ca.loreal.com
514-287-4852