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Montreal-Based Designer Launches New Website and Looks

May 19, 2016

In excitement of relocating back to the city of Montreal, where he studied fashion 10 years ago, rebellious fashion designer James Serino has re-launched his brand SERINO with a new website launched on May 13th 2016, with a fresh look on men's fashion to start and women's to follow.

Unique Fashion for the Unique Individual - Demur, sex appeal & confidence, not just fashion but ART within the garment.

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Serino's pieces not only represent the multi facets of his talent but also that of Canadian society, and specifically it's masculine counterparts. Beyond the obvious reflection of his designs that parallel the ancient Greek and Roman art form, lies a deep ideology which Serino embodies - that all beings are beautiful and that all should be included. Audiences will be pleased to see various male models representing different cultures strut down the runway in harmony with the designs and ethos of James Serino. A truly Canadian artist, his muse is not one single person, but many people which colour his life and experience adding further to the solidity of his beliefs and solo handcrafted designs.