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Long & McQuade ‘remix’ their current digital strategy with Tug Toronto

March 28, 2017

Toronto, March 28th, 2017 - Family owned musical instrument retailer Long & McQuade has appointed Tug of Toronto as its digital agency of record. Tug will use a proactive approach, focusing on the brands product offering and intent to expand their digital footprint using the latest in paid search tactics. With over 70 locations across Canada, Long & McQuade is the nation's largest musical instrument retailer.

Tug used their data-driven approach and their ability to combine strategy and dedication to exceptional client service to win the business from incumbent Search Engine People. Tug aims to target music-savvy customers at a hyper-local level by implementing a paid search campaign, leaving no stone unturned.
Ken Scott, eCommerce & eMarketing Developer at Long & McQuade says: “We were impressed with Tug’s hands on approach. They came in with a solid understanding of what’s been working for us and where there’s room for improvement. This attention to detail is something we had been missing from our previous agency. Tug’s recommendations were aligned with our business goals and included options that work for us.”

Alison McDougall, Client Service Director at Tug Toronto: “Our close-knit team approach allows us to work closely together and with our clients. We dedicate ourselves to providing our clients with the results they need to grow their business, which is why we are thrilled to be working with a Canadian brand such as Long & McQuade, as they continue to expand. This is a great opportunity for us.”

About Tug:

Founded in 2006, Tug is a full-service digital media agency headquartered in London (UK) with offices in Toronto (CA) and Sydney (AU). Tug services include paid search, search engine optimisation, display, social media, creative campaign development and data analytics.
Tug uses an integrated approach to digital planning and campaign execution across all channels by blending the team’s experience and ambition with cutting edge technology.
Tug is always seeking out new insights and angles to drive results for clients, helping them beat the competition.

About Long & McQuade:

Long & McQuade started as a small retail store on Yonge St. and began expanding in 1968 and is yet to be stopped. Long & McQuade is known for its wide assortment of musical instruments and professional audio products. Other services include rentals, used instruments and music lessons.
The company employs over 1,300 musicians and contracts around 1,000 music teachers across Canada and remains a 100% family owned business since 1957.