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Burger King's Head of Brand Marketing, Fernando Machado to Deliver Keynote at PR News' Digital PR & Marketing Summit in Miami

August 28, 2017

WASHINGTON, D.C., August 28, 2017 – At PR News' Digital PR and Marketing Summit on October 17-19 in Miami, hundreds of social media, digital, communications and marketing professionals will come together to learn what's next in the world of digital communications and marketing.

PR News has just announced the closing keynoter for the summit, Fernando Machado who is head of brand marketing at Burger King. Machado has a passion for growing brands and businesses and believes that brands can represent much more than the products they sell. With more than 100 Cannes Lions awards, 12 D&AD Yellow Pencils and two Grand Effies in North America, Fernando is a proven global marketer who pushes creative boundaries to drive business growth. During his keynote address, Burger King's Machado will share how professionals can aim for the same winning mix of creativity, fun, brand image reinvention and social awareness in their brand campaigns.

In addition to Machado's compelling keynote address to close the summit, participants will also hear from more than 30 speakers at agencies, corporations and nonprofits who will discuss Facebook, Instagram, Snapchat, live streaming, social media analytics, artificial intelligence and other fundamental areas of digital marketing and communications. These highly anticipated speakers at the Digital PR and Marketing Summit include:
Christopher Albert, Senior Vice President of Digital/Social Research & Analytics, Ketchum
Michèle Barmash, Head of Global Public Relations, Reebok
Thomas Buchte, Manager, EY Digital CX Strategy, Marketing Operations, Mobile & Social Business Transformation, Ernst & Young LLP
Amisha Gandhi, Head of Global Influencer Marketing, SAP
Tatiana Holifield-Arthur, Senior Director, Social Media Marketing Strategy, BET Networks
Catherine Martin, Vice President, Communications, Ticketmaster
Carrie Strehlau, Senior Social Media Specialist, St. Jude Children's Research Hospital
Josh Ives, VP, Customer Experience Management, Samsung Electronics America
Cynthia Martinez, Director, Global Corporate Communications, Royal Caribbean Cruises Ltd.
Summit attendees will also have the opportunity to participate in a variety of networking activities including a sunrise walk, dine-around, salsa lessons, yoga session, art tour and more. Register by August 31, 2017 to save $600 on an All-Access Pass, which includes admission to one of two pre-conference workshops on influencer marketing and SEO.
For registration questions, contact Laura Snitkovskiy at laura@accessintel.com. To sponsor this event, contact Rich Hauptner at rhauptner@accessintel.com.

Thanks to the show sponsors: Business Wire and Cision.
The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries. For more information, visit www.prnewsonline.com.