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Well-Known Environmental Activist Steven Guilbeault Named Honorary President of the 2017 Edition of The Ultra-Trail Harricana

August 30, 2017

UTHC Announces its Commitment to Holding an Environmentally-Responsible Event Themed “In Symbiosis”

Montréal, August 30, 2017 — The Ultra-Trail Harricana (UTHC) is continuing to go green, following the vision that has guided this event’s organization from the very first year. It is with the intent of taking concrete steps to preserve and protect the environment that the UTHC event— held on September 8 and 9, 2017 in La Malbaie, Charlevoix — is partnering with one of the key figures of the environmental movement in Quebec: Steven Guilbeault.

The cofounder and senior director of environmental consulting, awareness-raising and research firm Équiterre will be running in the 10-km race and taking part in several other activities, to support the athletes and share his vision of eco-responsibility in sports events.

The Ultra-Trail Harricana team is proud to announce its commitment to holding a sports event that supports sustainable development principles. This year, the event’s organizing committee officially adopted long-term guidelines to help structure and consolidate the efforts still needed to reduce the environmental impacts of Événements Harricana’s projects. The objective is to send a clear, consistent message to all our team members, partners, collaborators and suppliers—as well as our runners, of course—about the sustainable development measures the organization wishes to implement.

A natural association with Équiterre

“Did you know that during an event, people can produce up to five time the trash they usually generate daily?” asks honorary president Steven Guilbeault. “Knowing that 574 running events were held in Quebec in 2016, attracting 265,500 participants, we must quickly take action to reduce our environmental impact in this area of activity. That’s why Équiterre created a Mode d’emploi (instruction manual) of eco-responsible practices for such events, encouraging running organizations and their members to follow its lead.

Published by Équiterre in May and available on the firm’s website (in French only), the instruction manual is a collection of good practices for organizers—and runners—to implement. After all, runners have a big role to play in preserving the health of our planet during their activities. UTHC will adopt several of the listed practices starting now.

The theme of the sixth UTHC is “In Symbiosis.” It reminds everyone involved—athletes, volunteers, and organizers—of the importance of experiencing and respecting nature, of being aware of the cycle of life. Trail running is a way of reconnecting with our wild roots and finding the “wolf” within each of us.

Join us on September 8 and 9, 2017 to explore trails meandering through the rich ecosystem of a UNESCO World Biosphere Reserve.

Where: Mont Grand-Fonds ski centre
1000, Chemin des Loisirs
La Malbaie, Quebec, G5A 1Y8
When: September 8 and 9, 2017

Interviews can be scheduled starting now, with UTHC President/Co-founder Sébastien Côté and Executive Director Marline Côté.

About The Ultra-trail Harricana of Canada

In just six years, The Ultra-Trail Harricana has become a leading trail run in Canada. For many runners, the UTHC is the ultimate race of the season, the one they spend months training for. It offers runners breathtaking views of Charlevoix’s backcountry and a healthy physical challenge. The race is part of the Ultra-Trail World Tour, a family of legendary races around the world that athletes dream of participating in. Many runners in Quebec have taken to using the UTHC slogans on social media (#jesuisloup, #freeyourwild).

The UTHC race distances are 1, 5, 10, 28, 42, 65 and 125 kilometres.