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Silent Luxury SUV: New Range Rover Revealed at the London Design Museum

October 11, 2017

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LONDON, Tuesday 10 October 2017 – Today the legendary Range Rover takes its next evolutionary step with a plug-in hybrid electric model, fittingly revealed at the Design Museum in London, driving onto a catwalk in EV mode – in silence.

The evening included a panel discussion chaired by Jon Briggs, the voice of Siri on UK Apple phones. He was joined by Grace Gould, founder of the School of the Digital AgeDylan Jones, editor of GQ and Industrial Designer, Marc Newson. They discussed sustainable luxury, the value of ‘Britishness’ in a global marketplace and the changing nature of status.

Music was provided by pianist and composer Okiem, who has played with Prince, Tinie Tempah and John Legend. Okiem’s signature sound combines piano, synthesizers and orchestral instruments and has been described as ‘cinematic classical’.

The new PHEV now combines a powerful electric motor with a high-performance Ingenium petrol engine to offer sustainable luxury with new levels of efficiency and capability, complementing its legendary refinement and desirability. For the first time, customers choosing Land Rover’s flagship SUV can experience zero-emission driving.