Mononews

GÉNIFIQUE YOUTH ACTIVATOR GÉNIFIQUE’S RISING SUCCESS: 3 MILLION SERUMS SOLD TO DATE

November 4, 2010

Lancôme’s revolutionary discovery destined for all women around the world is continuing its breakthrough in the cosmetics world.

Launched in March 2009, Lancôme’s Génifique Youth Activator became the world’s first skincare product to revive the activity of the genes of youth for visibly rejuvenated, smoother and more luminous skin in just 7 days.*

Today, and in only 18 months, 3 MILLION bottles of Lancôme’s Génifique Youth Activator have been sold.**
Now a Génifique product is sold every 4 seconds around the world; a never seen before success that has accumulated more awards in the history of Lancôme skincare.
* self-assessments - 34 women
** sell-in

ALWAYS GOING FURTHER IN ITS QUEST TO SATISFY WOMEN’S NEEDS AND EXCEED THEIR EXPECTATIONS LANCÔME IS SOON GOING TO OFFER THE NEXT IMPORTANT GÉNIFIQUE INNOVATION LAUNCHING THIS JANUARY 2011:

GÉNIFIQUE NUTRICS
NOURISHING YOUTH ACTIVATING CREAM

Dry skin is no longer your fate.

New discovery on the science of genes:

GENIFIQUE NUTRICS
NOURISHING YOUTH ACTIVATING CREAM
A pioneer in genomic and proteomic research, Lancôme has created Génifique Nutrics, the first solution to dry skin problems. It contains an active ingredient complex that revives* the activity of genes and boosts the production of proteins**, which characterizes skin with no signs of dryness. It has been proven: after one month of product use***, 94% of the women volunteers stated that they no longer suffered from dry skin.
* In vitro test
** Proteomic study 27 women, 4 weeks
*** Auto-evaluation 47 women, 4 weeks

AT THE CUTTING EDGE OF LANCÔME RESEARCH
LANCÔME USES GENE SCIENCE TO IMPROVE DRY SKIN

IN 2009, LANCÔME REVOLUTIONIZED THE FIELD OF COSMETOLOGY, when it identified a protein profile specific to young skin. This major discovery, with international consequences, has been made possible by a dual scientific approach stemming from 10 years of Research: GENOMICS and PROTEOMICS.
GENOMICS is a science that aims at detecting messages expressed by the skin’s genes, and PROTEOMICS evaluates the impact these genes have on protein synthesis. These two complementary sciences have opened the door to the future of cosmetics. Used together in the GÉNIFIQUE line, these sciences now offer women unprecedented beauty solutions to help restore the signature of youthful-looking skin.
TODAY, GENE SCIENCE RESTORES LIFE TO DRY SKIN. LANCÔME has reached a new milestone and opened the door to the future of cosmetics by identifying, for the first time ever, genes and proteins that characterize dry skin. Thanks to the amazing GENOMIC and PROTEOMIC tools, GÉNIFIQUE NUTRICS is an innovative solution for women who have always considered their dry, uncomfortable skin as being inevitable.
In 2011, GÉNIFIQUE NUTRICS Nourishing Youth Activating Cream contains an active ingredient complex that revives the activity of genes and boosts the production of proteins.



DRY SKIN IS NOW A THING OF THE PAST

DRY SKIN, REAL DISCOMFORT THAT IS SHARED BY MILLIONS OF WOMEN

THE LIST OF CLAIMS WOMEN HAVE ABOUT DRY SKIN IS ENDLESS. WHEN ASKED ABOUT THEIR DRY SKIN CONDITIONS, THEY SPEAK ABOUT FEELINGS OF GENUINE PHYSICAL AND PSYCHOLOGICAL DISTRESS.

From sensations of aggression, deficiency, betrayal and absence of pleasure to a real sense of angst, all of the women spoke of the discomfort they feel, due to dry skin, which is a constant concern.

BASED ON A STUDY CARRIED OUT IN EUROPE, 7.5 million women purchase products ‘for dry skin’. Many of the women on the panel, who were questioned by LANCÔME, regretted that they had not been able to find a real long-lasting solution to dry skin problems, which could relieve tight sensations, redness and feelings of heat throughout the entire day, despite the initial and immediate sensation of relief. They also anxiously spoke about how the aging process exacerbates the problem, in spite of the way in which they pamper their skin. Moreover, the frequently greasy or heavy textures proposed for dry skin products are not always appreciated, as women are looking for the sensorial quality that they have always dreamed of to compensate for their skin’s level of discomfort.


LANCÔME HAS CREATED
GÉNIFIQUE NUTRICS
NOURISHING YOUTH ACTIVATING CREAM

THE FIRST SOLUTION FOR DRY SKIN THAT STIMULATES THE PRODUCTION OF PROTEINS*, WHICH CHARACTERIZES SKIN WITH NO SIGNS OF DRYNESS.

Today, the remarkable genomic and proteomic tools allow Lancôme to take a decisive leap in creating skincare for dry skin, and thus offering women the long-lasting skin nourishing solution that they have been waiting for: GÉNIFIQUE NUTRICS.

With its revolutionary conception, this major treatment paves the way to a totally new approach to skincare, by providing a ‘nutriomic’ solution for unstructured and malnourished skin.
For Lancôme, NUTRIOMICS seals the unprecedented alliance between genomics and proteomics to restore optimal nourishment to the skin.
DRY SKIN BECOMES A THING OF THE PAST... VISIBLY DENSE AND VELVETY, SKIN IS RADIANT AND FULL OF LIFE

Complete document enclosed
Price and availability
Génifique Nutrics will be available as of the end of January 2011 at Lancome.ca and all Lancôme counters.
$85 / 50 ml.



Julie Tremblay
Communications Lancôme Canada
T. 514.287.4852
E. jtremblay@ca.loreal.com
1500 University, bureau 600
Montreal, QC, H3A 3S7

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